Nike and Dove have joined forces to launch the Physique Assured Sport program, an revolutionary on-line teaching initiative aimed toward constructing physique confidence in women worldwide. This new partnership seeks to deal with the challenges confronted by women in sports activities, encouraging them to remain energetic and assured as they navigate adolescence.
Statistics reveal alarming drop-out charges amongst women collaborating in bodily actions, with physique picture issues typically cited as a contributing issue. Based on the brand new findings from Dove and Nike in Canada:
- 44 per cent of women dropping out had been instructed they don’t have the correct physique for sport and 45 per cent had been objectified or judged on their bodily look.
- 50 per cent of women dropping out had been instructed that they aren’t adequate.
- Women, nonetheless, perceive the advantages of sport, with two in three saying they’d be extra physique assured if they’d stayed in sport for longer.
Recognizing the significance of selling optimistic physique picture, the Physique Assured Sport program gives coaches with the supplies they should tailor their teaching technique to evokes women’ physique confidence, reasonably than detracting from it. It goals to equip women with the instruments and help they should embrace their our bodies and proceed their involvement in sports activities.
Developed in collaboration with tennis legend Venus Williams and Olympic gold medal-winning gymnast Laurie Hernandez, this system gives a supportive and inclusive surroundings for ladies to construct confidence and resilience by way of bodily exercise. “I imagine that by empowering women to remain energetic and assured, we’re serving to them develop into sturdy and resilient ladies,” says Williams.
Hernandez additionally highlights the importance of this initiative. “The Physique Assured Sport program is not only about bettering athletic efficiency, but additionally about fostering vanity and psychological well being,” she says. “Each woman deserves the chance to really feel assured and empowered by way of sports activities.”
Williams and Hernandez are encouraging mother and father, coaches and educators to become involved in this system to assist promote a extra inclusive and supportive surroundings for ladies in sports activities. To study extra concerning the Physique Assured Sport initiative and become involved, go to the official web site.